Hey, I'm Austin,
a Senior Copywriter & Content Strategist
Professional experience includes:
Selling my soul to Google
SEO Copywriting
Saying “Actually, that'd do numbers on TikTok.”
Social Media Management & Content Ideation
Creating & fine-tuning recognizable brand voices
Branded Content
Igniting web traffic & steering conversions
Direct Response Copy
Writing less to say more
UX Writing
Ghostwriting
(👻)
Current Role: Senior Copywriter at NEWhere Inc.
6+ Years
of experience
500+ Articles
written
Bagillion Words
written
(That's an estimate)
Expert in
Emails
SEO
Social Media
This way to the✨goods ✨→
CBDfx
Social Media Copy
SEO Copywriting
CBDfx is a SoCal-based CBD company—one of the largest privately held brands. Their tone is bright, fun-loving, and caters to health-conscious 20-somethings.
What I Did:
#️⃣ Managed & created content for over 180k Instagram followers
📈 Maintained 100k+ monthly clicks through SEO-backed blogs, PDPs & collection pages
👁️ Collaborated with design to improve customer’s journey & brand awareness
*owned & operated by NEWhere Inc.*
Happy Paws
Social Media Copy
SEO Copywriting
Dedicated to helping dogs live happier, healthier lives, Happy Paws is an e-commerce brand that sells all-natural treats designed to soothe common pain points for your pup—and I was lucky enough to be with this brand from their puppy stage.
What I Did:
🐶 Established brand tone & style
🐕 Authored 20+ breed blogs to ignite organic traffic
💻 Wrote product pages across D2C & Amazon sites
*owned & operated by NEWhere Inc.*
CBD.co
Email Copywriting
SEO Copywriting
Launched in 2021, CBD.co was struggling to find its online footing when I was promoted to Lead Copywriter over the brand. I pulled my sleeves up, refilled my coffee, and got to work—typing like a madman.
What I Did:
📨 Wrote daily marketing/promotional emails (>45% of sales come from email)
🖱️ Improved CTR by >12% month-over-month
🤑 Helped meet & sustain profit goals
📈 Doubled organic traffic through SEO-focused content pushes
💬 Zeroed in brand’s tone & messaging across numerous channels
*previously owned & operated by NEWhere Inc.*
TRĒ House
SEO Copywriting
As a recreational cannabis company, TRĒ House is known for its stoner vibes of cheefing the Devil’s lettuce. What customers don’t know is that there’s a copywriter behind that aura, engineering that tone through wit, humor, a seasoning of sentimentality, and aptly arranged alliterations. That’s me, I’m that copywriter.
What I Did:
✍️ Wrote blogs, PDPs & collection pages that garnered >100k monthly clicks
✍️ Updated existing content to maneuver Google’s SERP updates
📨 Wrote high-performing thematic emails
*owned & operated by NEWhere Inc.*
Jessica Mahowa Fitness
Branded Copywriting
Content Strategy
Mrs. Mahowa, a hybrid athlete and physical trainer, asked me to help streamline the copy on her website, focusing on tone, style, and readability. Through my efforts, we found better ways to engage the reader, drive conversions, and flesh out her diverse collection of program: Get Baby Ready (an expecting mother’s workout program), Routine 13 (a half-marathon training program), and Baby-to-Barbell (a postpartum workout program) are among my favorites.
What I Did:
✍️ Wrote informative blogs & high-converting program pages
✍️ Updated existing content to maximize tone, style & structure
📨 Wrote high-performing social media ads
*Freelance Client*
