Happy Paws
Dedicated to helping dogs live happier, healthier lives, Happy Paws is an e-commerce brand that sells all-natural treats designed to soothe common pain points for your pup—and I was lucky enough to be with this brand from their puppy stage.
Dedicated to helping dogs live happier, healthier lives, Happy Paws is an e-commerce brand that sells all-natural treats designed to soothe common pain points for your pup—and I was lucky enough to be with this brand from their puppy stage.
What I Did:
What I Did:
Defined brand tone & style from the ground up.
Built organic traffic to 10k visits in only five months, fueled by SEO blogs and optimized product copy.
Authored product descriptions for both D2C and Amazon storefronts.
Led marketing initiatives across social media platforms to increase brand awareness and TOFU conversions.
Strategized and executed email campaigns for a new brand's growing email/SMS list.
*owned & operated by The Commerce Group*
Defined brand tone & style from the ground up.
Built organic traffic to 10k visits in only five months, fueled by SEO blogs and optimized product copy.
Authored product descriptions for both D2C and Amazon storefronts.
Led marketing initiatives across social media platforms to increase brand awareness and TOFU conversions.
Strategized and executed email campaigns for a new brand's growing email/SMS list.
*owned & operated by The Commerce Group*
Sit. Stay. More is coming soon…
Sit. Stay. More is coming soon…
