Jessica Mahowa Fitness

Mrs. Mahowa, a hybrid athlete and physical trainer, asked me to help streamline the copy on her website, focusing on tone, style, and readability. Through my efforts, we found better ways to engage the reader, drive conversions, and flesh out her diverse collection of programs: Get Baby Ready (an expecting mother’s workout program), Routine 13 (a half-marathon training program), and Baby-to-Barbell (a postpartum workout program) are among my favorite names.