Hi, I'm Austin.
Senior Copywriter & Content Strategist
Professional experience includes:
Selling my soul to Google
“This is funny, I swear.”
Social Media Copy & Meme Creation
Saying, “No, that’s not on brand.”
Branded Content
“You’d love this. Trust.”
Long & short-form direct response articles
Writing less to say more
UX Writing
Ghostwriting
X Years
of experience
X Articles
written
X Articles
written
Expert in
Emails
SEO
Social Media
Emails
This way to the goods →
CBDfx
CBDfx is a SoCal-based CBD company—one of the largest privately held brands. Their tone is bright, fun-loving, and caters to health-conscious 20-somethings.
What’d I Do:
#️⃣ Managed & created content for over 180k Instagram followers
📈 Maintained 100k+ monthly clicks through SEO-backed blogs, PDPs & collection pages
👁️ Collaborated with design to improve customer’s journey & brand awareness
Social Media Copy
SEO Copywriting
Read Blogs
View Social
Happy Paws
Dedicated to helping dogs live happier, healthier lives, Happy Paws is an e-commerce brand that sells all-natural treats designed to soothe common pain points in your pup—and I was lucky enough to be with this brand from the ground floor.
What’d I Do:
🐶 Established brand tone & style
🐕 Authored 20+ breed blogs to ignite organic traffic
💻 Wrote product pages across our D2C site & Amazon
SEO Copywriting
Social Media Copy
Read Blogs
View Social
How do you write one yourself?
Learn the complicated science behind CBD, don’t upset the FDA, dance around some legalese, and sell the relaxing side of life.
Examples:
CBD.co
Launched in 2021, CBD.co was struggling to find its online footing when I was promoted to Lead Copywriter over the brand. I pulled my sleeves up, refilled my coffee, and got to work—typing like a madman.
What’d I Do:
📨 Wrote daily marketing/promotional emails (>45% of sales come from email)
🖱️ Improved CTR by >12% month-over-month
🤑 Helped meet & sustain profit goals
📈 Doubled organic traffic through SEO-focused content pushes
💬 Zeroed in brand’s tone & messaging across numerous channels
SEO Copywriting
Email Copywriting
TRĒ House
As a recreational cannabis company, TRĒ House is known for its stoner vibes of cheefing the Devil’s lettuce. What customers don’t know is that there’s a copywriter behind that aura, engineering that tone through wit, humor, a seasoning of sentimentality, and aptly arranged alliterations. That’s me, I’m that copywriter.
What’d I Do:
✍️ Wrote blogs, PDPs & collection pages that garnered >100k monthly clicks
✍️ Updated existing content to maneuver Google’s SERP updates
📨 Wrote high-performing thematic emails
SEO Copywriting
Reviews
“Thank you for building such an empowering tool, especially for designers! The site went from Figma to Framer in less than a week.”
Kayla Ray
@kayray