Hi, I'm Austin.
Senior Copywriter & Content Strategist
Professional experience includes:
Selling my soul to Google
“This is funny, I swear.”
Social Media Copy & Meme Creation
Saying, “No, that’s not on brand.”
Branded Content
“You’d love this. Trust.”
Long & short-form direct response articles
Writing less to say more
UX Writing
Ghostwriting
X Years
of experience
X Articles
written
X Articles
written
Expert in
Emails
SEO
Social Media
Emails
This way to the goods →
CBDfx
CBDfx is a SoCal-based CBD company—one of the largest privately held brands. Their tone is bright, fun-loving, and caters to health-conscious 20-somethings.
What’d I Do:
#️⃣ Managed & created content for over 180k Instagram followers
📈 Maintained 100k+ monthly clicks through SEO-backed blogs, PDPs & collection pages
👁️ Collaborated with design to improve customer’s journey & brand awareness
Social Media Copy
SEO Copywriting
Read Blogs
View Social
Happy Paws
Dedicated to helping dogs live happier, healthier lives, Happy Paws is an e-commerce brand that sells all-natural treats designed to soothe common pain points in your pup—and I was lucky enough to be with this brand from the ground floor.
What’d I Do:
🐶 Established brand tone & style
🐕 Authored 20+ breed blogs to ignite organic traffic
💻 Wrote product pages across our D2C site & Amazon
SEO Copywriting
Social Media Copy
Read Blogs
View Social
CBD.co
Launched in 2021, CBD.co was struggling to find its online footing when I was promoted to Lead Copywriter over the brand. I pulled my sleeves up, refilled my coffee, and got to work—typing like a madman.
What’d I Do:
📨 Wrote daily marketing/promotional emails (>45% of sales come from email)
🖱️ Improved CTR by >12% month-over-month
🤑 Helped meet & sustain profit goals
📈 Doubled organic traffic through SEO-focused content pushes
💬 Zeroed in brand’s tone & messaging across numerous channels
SEO Copywriting
Email Copywriting
TRĒ House
As a recreational cannabis company, TRĒ House is known for its stoner vibes of cheefing the Devil’s lettuce. What customers don’t know is that there’s a copywriter behind that aura, engineering that tone through wit, humor, a seasoning of sentimentality, and aptly arranged alliterations. That’s me, I’m that copywriter.
What’d I Do:
✍️ Wrote blogs, PDPs & collection pages that garnered >100k monthly clicks
✍️ Updated existing content to maneuver Google’s SERP updates
📨 Wrote high-performing thematic emails
SEO Copywriting
Reviews
“Thank you for building such an empowering tool, especially for designers! The site went from Figma to Framer in less than a week.”
Kayla Ray
@kayray